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Trade Show Mistakes You Must Avoid At All Costs

Wednesday, February 12th, 2020

Trade shows are one of the most important investments you can make for your business. However, in the process of attracting leads and making your brand more visible to your audience, it’s easy to overlook a few things. Carelessness can lead to costly mistakes. While simple mishaps can easily be addressed, others may not be so forgiving. So if you’re unsure and if you don’t have enough knowledge about trade shows don’t hesitate to ask help from https://koretradeshowdisplays.com/ for advice. Before you spend money to secure a spot in a trade show event it is important that you be familiar with the most common trade show mistakes entrepreneurs make. Being familiar with these mistakes is crucial to the success of your trade show exhibit.

Here are some of the most common trade show mistakes business people make:

You Don’t Have a Plan

One of the biggest mistakes entrepreneurs make is failing to have a plan. Many of them think that as long as they have products to display it would be enough to lure people to their booth. Well, that’s where they’re wrong. Although products are important what truly matters in a trade show exhibit is how you present your booth and how you market your brand to people. Once your marketing efforts are successful that’s when they’ll be truly interested on what you have to sell.

For a successful trade booth display, the best thing you can do is to plan at least a month ahead of your trade show date. While planning ask yourself these critical marketing questions:

What is my primary goal of this event?

What marketing approach should I use to sell my products?

What audience will love these products?

How should I approach prospects?

What can I do to make the event successful?

Your answers to these questions should be sustainable, measurable and realistic. Otherwise, you’ll be setting yourself up for a big disappointment at the end of the show.

Too Many Displays

It’s totally understandable to maximize your booth space, but using it for other product displays can be damaging not only for your booth’s appearance but also for your sales. You don’t want the attendees of the exhibit to feel overwhelmed when they visit your booth because of the number of displays you have. Instead of giving them clarity to buy from you you’re only going to make them feel confused. In fact, bombarding them with product displays will make them miss what’s truly important and valuable about your business.

To avoid making this mistake, try evaluating your objectives. Identify a specific product or service your business offers and if you feel that it’s the kind of product or service the attendees of the said event would be interested in then concentrate on that. Displaying all of your products will require a lot of work. To help you decide, only choose the top best-selling products in your business.

Overlooking the Importance of Social Media

Your social media presence can greatly affect your trade show’s success. While others may overlook its importance, others thrive on it. It’s simply the best way to promote your upcoming trade shows and invite your target audience to come and check out your booth. Moreover, the chances of your competition using the same strategy are also high and you taking advantage of this, as well, puts you at the same pace as them, if not ahead.

Hiring The Wrong Person To Man Your Booth

Assign your best salesperson – someone who is trained, skilled and knowledgeable about your products. Think about it, if a potential customer has questions about your product and you assign an incompetent worker, do you think he or she would be able to sell your product? Find someone who truly knows your business inside and out, someone you can trust to be the forefront of your business.

When participating in a trade show, you obviously want the event to be successful. After all, you’ve already spent a lot of money, time, and effort to make it happen. The last thing you’d want is for it to go down in the most unexpected way.